Persone Apulia Research Gate

Today yogurt is produced and consumed worldwide, and its popularity has increased in recent years. In Italy, yogurt consumption grew by 43% in the period 20042008. This study is focused on the analysis of yogurt retail prices that show a great variability in the Italian market. In fact, our survey, carried out in a selected area of Italy during the last months of 2010, showed that yogurt retail prices range from 0.9Euro/kg to 9.6 Euro/kg. We deemed the hedonic price model to be the most appropriate analytical tool for this investigation because it allows explaining how the price of yogurt varies depending on its main quality attributes. The study's results may be useful in better understanding the evolutionary dynamics of an important market, such as yogurt in Italy, and, second, in addressing the marketing strategies of yogurt manufacturers facing an expanding market that is also characterized by an increasing competitive pressure and a rapid change in consumer preferences. [EconLit Citations: Q110, D400, L660].

Insights for the Development of a Functional Fish Product: Drivers and Barriers, Acceptance, and Communication of Health Benefits

NANOTECHNOLOGY IN FOOD: A PATH MODEL ANALYSIS FOR CONSUMER WILLINGNESS TO BUY

On consumption patterns in oyster markets: The role of attitudes

On the effects of search attributes on price variability: An empirical investigation on quality wines

Sistemi di autocontrollo e di certificazione della qualità

The Effects of Extrinsic Cues on Olive Oil Price in Brazil

Vini varietali e vitigni autoctoni: evidenze empiriche del mercato italiano

What is the value of bottled water? Empirical evidence from the Italian retail market

What Is the Value of Extrinsic Olive Oil Cues in Emerging Markets? Empirical Evidence from the U.S. E-Commerce Retail Market