Abstract

Today yogurt is produced and consumed worldwide, and its popularity has increased in recent years. In Italy, yogurt consumption grew by 43% in the period 20042008. This study is focused on the analysis of yogurt retail prices that show a great variability in the Italian market. In fact, our survey, carried out in a selected area of Italy during the last months of 2010, showed that yogurt retail prices range from 0.9Euro/kg to 9.6 Euro/kg. We deemed the hedonic price model to be the most appropriate analytical tool for this investigation because it allows explaining how the price of yogurt varies depending on its main quality attributes. The study's results may be useful in better understanding the evolutionary dynamics of an important market, such as yogurt in Italy, and, second, in addressing the marketing strategies of yogurt manufacturers facing an expanding market that is also characterized by an increasing competitive pressure and a rapid change in consumer preferences. [EconLit Citations: Q110, D400, L660].

Autore Pugliese

• Carlucci Domenico

Tutti gli autori

• CARLUCCI D.

Titolo volume/Rivista

Non Disponibile

Anno di pubblicazione

2013

ISSN

1520-6297

ISBN

Non Disponibile

Numero di citazioni Wos

14

Ultimo Aggiornamento Citazioni

Non Disponibile

Numero di citazioni Scopus

17

Ultimo Aggiornamento Citazioni

Non Disponibile

Settori ERC

Non Disponibile

Codici ASJC

Non Disponibile