Identity, culture theatre, leisure time and territory. The role of the Foundation of theaters and opera symphony Petruzzelli in Bari What is the cultural heritage of a place? What are the signs that impress on space? How these signs are preserved and passed down over time? The attempt to answer these questions gave rise to this contribution which focuses on the use and organization of leisure time, man's basic spiritual need that can cause forms of territorial organization that leave indelible anthropogenic marks, expression of human 'identity’. These signs are translated into a set of status symbols especially in the urban milieu: this is the case of the Petruzzelli Theater in Bari, where it fully expresses the culture of Apulia and its capital, reborn after the fire of 1991, thanks to the wise protection and conservation carried out by local actors and, in particular, the Foundation of theaters and opera symphony Petruzzelli in Bari.

Riassunto . Attualmente, la crescente domanda nel settore del turismo può produrre una “ri-ruralizzazione ludica” (Claval 1996, 260) nei piccoli centri lontani dalle tradi- zionali località turistiche. A tale scopo, gli attori pubblici locali devono guidare ferma- mente questo processo per garantirne il successo. Un simile obiettivo è spesso difficile da raggiungere in quei luoghi in cui l’ambiente è frammentario e fragile. Fortunata- mente, associazioni attive sul web, come “Borghi Autentici d’Italia” (www.borghiauten- ticiditalia.it), formate da 250 piccoli comuni, possono portare alla creazione di imma - gini “digitali” in grado di avviare strategie di sviluppo sostenibile, condivise e di succes- so. Questo studio valuta i punti di forza del progetto “Sistema delle Comunità Ospitali dei Monti Dauni” (promosso da “Borghi Autentici d’Italia”), utilizzando l’analisi quali- tativa del suo nuovo sito web. Abstract . Nowadays, the increasing demand on tourism has produced a “reruralisation ludique” (Claval 1996, 260) of villages far from traditional holiday resorts. To this pur - pose, local public actors must firmly drive this process in order to be successful. None- theless, the purpose is often difficult to be achieved especially in those places where the milieu is disjointed and fragile. Fortunately, World Wide Web associations such as “Borghi Autentici d’Italia” (www.borghiautenticiditalia.it), composed of 250 small towns, is leading to the creation of “digital” images which appear to be able to initi- ate shared and successful sustainable development strategies. The current paper aims at confirming the strengths of the “Sistema delle Comunità Ospitali dei Monti Dauni” project (promoted by “Borghi Autentici d’Italia”), using qualitative analysis of its new web site.