A method of downloading a multimedia content from a server (110) to a client (105) through a wireless communication network (100) is proposed. The multimedia content is subdivided into a plurality of portions (cki) and for each portion the server storing a plurality of versions (seg i,j ) thereof each of which is encoded with a specific encoding quality (br i,j ). The method comprises: selecting, among the plurality of versions (seg i,j ) of each portion (ck i ) of the multimedia content, a version (seg i,j ) of said portion (ck i ) of the multimedia content to be downloaded on the basis of wireless communication parameters determined at at least two different layers of a wireless communication network OSI protocol stack at the client (105).