Wine consumption has, over the years, assumed an important cultural and social value which might be considered ‘hedonistic’. The evocativeness of wines lies in its recalling its territory of origin, and this function emerges especially among consumers who tend to travel in wine-producing regions. The establishment of the Reg. (EC) No. 834/2007 complemented by Reg. (EU) No. 203/2012 marking the transition from the "made from organic grapes" label to the "organic wine" label, enhanced the economic-ecological and social meaning of oenological products. Although the wine consumer focuses more on price, packaging and brand awareness, new trends in consumer preferences are moving towards innovative oenological products characterized by low sulfite and lower alcohol content. The purpose of this study is to assess perception of organic wine within a sample of consumers who are willing to travel to consume quality wine and to experience other particular attributes such as Protected Designation of Origin and region of origin, as well as price. The methodology consisted of Choice Experiments. The survey was conducted in June and July of 2013 in a region in the South of Italy. The data was collected during the "Calici di Stelle" event in Trani (Apulia), which is an annual wine tasting event aimed at fostering wine tourism in regions whose wine companies invest particularly in the high quality and sustainability of their products. We expect that organic certification labels will have a significant influence on the process of turning wine ‘credence’ attributes into ‘search’ attributes and could have a positive influence on the choice of a wine from the shelf. Filling the information gap in consumers’ perception of organic components may improve the competitiveness of local producers in the global market.

The Agri-Food sector is facing global challenges. The first challenge is feeding a world population that will reach 9.3 billion people in 2050, according to UN projections. The second challenge is the demand from consumers for high-quality products obtained through more sustainable, safe and clear agri-food chains. Integrated pest management (IPM) could be an important instrument for helping farmers face these challenges. IPM requires the simultaneous use of different crop protection techniques to control pests through an ecological and economic approach. This work explores the possibility of developing a framework that combines business intelligence (BI) technologies with IPM principles to support farmers in the decisional process, thereby decreasing environmental cost and improving production performance. The proposed BI system is called BI4IPM, and it combines on-line transaction processing (OLTP) with on-line analytical processing (OLAP) to verify adherence to the IPM technical specifications.

This paper aims to start the study of the effects of the Kyoto Protocol on the agricultural and forestry sector. The emission levels of Greenhouse gases are greatly changed from a geographical point of view over the years after Kyoto Accord. Except for technical innovation, the design and timing of policy interventions is crucial for reducing innovation barriers and improving production efficiency. The proper use of available databases linked to the identification and application of tools by decision makers for grooming emissions are one of the main drivers for improving the efficient use of resources and global warming reduction. In this paper we propose a first proposal of methodologies to analyse the effects of the Kyoto protocol policies on the agricultural and forestry sector.

Il presente lavoro ha l'obiettivo di analizzare, tramite una conjoint analysis, le preferenze del consumatore per il prodotto olio extravergine d'oliva (OEVO), individuando quali attributi influenzano maggiormente le scelte dei consumatori. Inoltre, lo studio valuta come le caratteristiche standard e salutistiche incidano sulle preferenze del consumatore, come la presenza di antiossidanti naturali dell'olio (polifenoli). E’ stata condotta un'indagine esplorativa mirata alla comprensione dell'offerta esistente di olio extravergine d'oliva. Sulla base dei risultati ottenuti è stato poi predisposto un questionario, somministrato on-line per mezzo del software Survey Analytics. I risultati dell’analisi evidenziano l’importanza per il consumatore dei seguenti attributi: paese d’origine, informazioni in etichetta, presenza di polifenoli.

The aim of the paper is to analyze how the dynamic capabilities of the wine industry actors, involved in searching for biodiversity, influence and are influenced by the dyadic buyer–supplier relationship. In particular, the study aims at analyzing how the organizational culture, the strategic and relational approach, adopted in the customer-supplier interactions, affect the inter-organizational learning and the value-creating process. For this purpose, an explorative study has been carried out in the wine supply chain of Basilicata region (in southern Italy). Data are collected by submitting a semi-structured interview to the complete population of wineries and grape growers in the abovementioned area. By means of Principal Component Analysis and a Spearman’s rank correlation analysis, the paper investigates if the relational approach adopted by the winery toward the grape grower affects positively the dynamic capabilities for wine differentiation strategies. Results show the grape grower are positively influenced by an organizational culture of winemakers based on flexibility and not standardized transformation processes then facilitating the planting choices and assuring the health of cuttings.

The management and exploitation of waste and waste from production processes is one of the most important challenges for the modern agri-food chains. The chain competitiveness factors will be measured also by the way that it will succeed in enhancing these elements and transforming them from management costs to income opportunities. This work aims to provide a first analysis of the possible re-use of waste and waste in a circular and re-use optics aimed at increasing the profitability of supply chains and reducing their environmental impact.

La crisi che ha colpito il settore agricolo nell’ultimo biennio ha costretto a rivalutare il peso e gli interventi messi in atto in materia al fine di definire un approccio alla questione agraria o, meglio, rurale, in termini più di politica economica che settoriale. Si avverte, pertanto, da più parti la necessità di aiutare gli operatori del settore attraverso azioni in grado di migliorare l’efficienza del sistema e ridurre i costi, anche mediante agevolazioni di natura fiscale, finanziaria ed amministrativa. Al proposito, rappresentativa può essere l’esperienza dei distretti produttivi, rilanciata dalle leggi finanziarie 2006 e 2008. La disciplina in materia tende ad un miglioramento dell’efficienza nell’organizzazione e nella produzione distrettuale, prevedendo a tal fine, vantaggi e semplificazioni tributarie, amministrative, finanziarie e di promozione della ricerca e dello sviluppo, applicabili ai distretti produttivi. Tali norme si applicano anche a favore dei distretti rurali e agroalimentari oltre che delle reti di imprese e delle catene di fornitura (filiere). L’obiettivo è promuovere lo sviluppo delle imprese rafforzando l’integrazione di filiera, favorendo lo scambio di tecnologie, di servizi, di collaborazione tra imprese. In tale contesto, il lavoro di ricerca, dopo una survey normativa ed economica del ruolo dei distretti e delle reti d’impresa, alla luce anche della riforma federale, seguita da un’analisi dell’esperienza dei partenariati di filiera, è sviluppato in due parti. Nella prima, è stato definito un modello di distretto, inteso come forma di organizzazione territoriale dello sviluppo locale, idoneo a massimizzare i vantaggi economici e fiscali previsti dalle Leggi finanziarie per il 2006 e 2008/09, dalla Legge n. 133 del 2008 e dalla c.d. legge anticrisi, nonché delle possibili opportunità derivanti dall’attuazione della riforma federale e del relativo impatto a livello locale. Tale analisi ha come riferimento territoriale l’area lucana del Metapontino, in cui sono stati promossi con grande capacità concertativa diversi partenariati nel settore agroalimentare in attuazione delle politiche di sviluppo regionali: il Distretto Agroalimentare di Qualità; i Progetti Integrati di Filiera (PIF); i Programmi di Sviluppo Locale (PSL) proposti dai Gruppi di Azione Locale (GAL). La seconda parte ha inteso verificare come, attraverso l’implementazione di un modello empirico costruito su dati dell’economia regionale della Basilicata, interventi di riduzione dell’aliquota degli oneri sociali a carico dell’impresa e del lavoratore possano, in un ottica di governo locale federale, indurre un impatto positivo sulla componente locale del valore aggiunto e, quindi, dei redditi da capitale e di lavoro. Nelle conclusioni, si sottolinea come la strada di una concertazione tra gli stakeholders del settore agroalimentare che veda anche la variabile fiscale inserita nei tavoli di contrattazione tra gli operatori pubblici e gli attori a livello locale potrebbe sicuramente rivelarsi vincente per il benessere degli operatori, sempre più ancorati da un lato a logiche di mercati globali e dall’altro a inevitabili localismi.

This study aims to introduce an innovative approach to spread knowledges in Food Supply Chain (FSC), strictly connected to the territorial actors, intended as regional nodes. To this extent, the nodes appear as local hubs concentrating knowledge and expertise, coming from research and real experiences. European Commission (EC) is strongly fostering sustainable growth, as proposed within the Horizon 2020 program. Also according to the EIP-AGRI Focus Group, the SFSC represents a relevant topic to improve farm incomes, sustainable farming systems and promote local economic development. In this sense, the SKIN project, an H2020 project coordinated by the University of Foggia, focuses on the assessment of good practices in Short Food Supply Chain (SFSC), spread in European areas through the implementation of strong networks. A fundamental part of the SKIN approach will be indeed represented by the regional nodes. A single regional node will deal with maintaining and consolidating the network among actors, increasing density, bonds and expansion. In long term, the foresights attain to realize networks among new communities and existing ones, involving different sectors and exploiting synergies. These synergies are also promoted within the EIP-AGRI final report on SFSC. The document highlights the need to get closer producers with consumers. To reach marketplaces without missing the economic sustainability, farms should be able to constantly understand current and future consumers’ behaviour. The principal challenge consists in providing a framework exploitable everywhere in European areas, though adapting it to the specific local needs. Regional nodes will exactly express the local desires and involve the expertise able to manage the common framework. The role of the experts will also consist in filtering and checking innovations and knowledge from other nodes that mainly fit with local actors. The analysis will be performed considering how to identify the local entities to be raised as regional nodes, and the bonds to be promoted will be carried out applying a social network analysis (SNA). Through SNA the networks show the bonds with edges connecting the nodes, and the thickness of those edges displays the number of exchanged records in information networks. Furthermore, several studies sustain that the length of the edges shows the time of the transactions. According to these, sustainable SFSC is the expression of an efficient network where the connections appear with short edges (the highest priority of the operators is to get closer consumers with producers) and thick edges (high transaction intensity). The methods arisen will be used in SKIN to discover which current players have an high influence within the SFSC and those one having latent market power, becoming potential leaders. SNA represents an essential method to keep under control the ongoing communities building, avoiding unproductivity relationships, being the main cause of wastefulness resources.

The purpose of the research is the analysis and implementation of an IT-based system for PGI Matera Bread food chain management and integration system. The work, developed in the context of the Integrated Project of Food chain (IPF) “Mangiare Matera: il grano, il pane, la pasta”, is mainly based on the gathering and elaboration of data pertinent to the manufacturing, transformation and commercialization of PGI “Pane di Matera” food chain productions. The issues observed during the analysis have pushed the research towards the individuation of a methodology and a technology aiming to integrate a vertical with a horizontal food chain coordination. Acting upon the IT system identified and its architecture it was therefore possible to construct and test the technological HUB instrument as an ITC platform of services for the food chain and test how it influences the economic results of companies within the IPF.

The food industry is evolving more towards new forms of organization much more complex and characterized by a greater degree of coordination, whether in the form of vertical integration of explicit or implicit contract between players of different levels of the industry. The causes of this structural and organizational changes are related to different phenomena, whose weight varies greatly depending on the chain. However, the underlying driving forces may be due to at least three factors: a) those related to changing consumption and therefore demand for food and agricultural products; b) those related to the organization of the markets upstream and downstream supply the same products; c) those related to the organization of the markets upstream and downstream of the agricultural sector. Often, the common feature in many food chains lies in the role played by farmers or, in general, the agricultural sector, capable of reacting passively to stress imposed by other sectors of the economy without being proactive. And this is something that causes a loss of competitiveness of this stage of the process, frequently unable to innovate and to lay down rules according to what should be his "natural force" against an organization of chain which is the engine: an agricultural world incapable, that is, to be the protagonist in exchange relations, important for survival in a market economy. Therefore, the aim of this work is the search for mechanisms that can provide value to the production phase to push on bitter increases competitiveness of the sector. In reaching this result was useful from the pipeline concept as developed agrarian economy to analyze how this has been the subject of theoretical developments and how these developments have come to define, through the actions of the agricultural policy - particularly in relation to the development of Integrated Projects of Food Chain introduced by the Rural Development Program 2007-2013 of the Regions - a model basically in line with what happens in practice. For the first time, in fact, discussing food chains having as reference a recognized legal entity, formed to develop projects and develop the Integrated Projects of food Chain. The objective of this research work has been pursued with particular reference to a sector - agriculture - and to a food chain - wine - in a given territory - the Apulia region - is evolving proving, partly as a result of actions of agricultural policy at Community, national and regional level, significant levels of economic growth and development. About the methodology, using the administration of questionnaires to sample the three companies participating in food chain partnerships that have proposed a draft of integrated design of food chain in response to the notice of the Apulia Region for the submission of the Integrated Projects of food Chain, it was possible to define characteristics and develop the swot analysis of Apulian wine food chain and, consequently, identify the mechanisms that regulate the relations of the food chain and with the help of network analysis, to assess the weight of relations between individuals of the same.

The study, analyzing the wine supply chain of Basilicata region, investigates the influence of relational approach winery-nursery on the perception of services’ value, through a Pearson’s correlation. From the analysis of the wine supply chain of Basilicata region, it emerges that the nursery contributes to determine the quality of the products, as well as to create added value for the final consumer. Results show that a relational approach winery-nursery, intended to rationalization, development, and focus on value creation for customer, contributes to boost the perception of services’ value.