Abstract

In recent decades important processes of re-signification, often conflicting with each other, have involved the practices related to the manufacturing of traditional products. Starting from the results of a previous research about the dairy sector, concluded more than ten years ago, focusing on the production of caciocavallo, a pear-shaped cheese made by milk of podolica cow, a typical cow in Gargano (a mountain in the north of Apulia - Southern Italy), this article wants to verify if the assumptions, the problems and the expectations founded in the previous search still have their validity. Starting from the observation that the representation of typicality was gradually more and more linked to the policies of enhancement of local cultural heritage, we will analyze the transformations that have involved the caciocavallo by the process of marketing so as to subject it to the contemporary market strategies and convert it in a tourism management instrument

Autore Pugliese

• Resta Patrizia

Tutti gli autori

• P. Resta

Titolo volume/Rivista

VOCI

Anno di pubblicazione

2013

ISSN

1827-5095

ISBN

Non Disponibile

Numero di citazioni Wos

Nessuna citazione

Ultimo Aggiornamento Citazioni

Non Disponibile

Numero di citazioni Scopus

Non Disponibile

Ultimo Aggiornamento Citazioni

Non Disponibile

Settori ERC

Non Disponibile

Codici ASJC

Non Disponibile