Abstract

Information and Communication Technologies have deeply transformed business strategies and practices in the tourism and hospitality industries (Ip et al., 2011). Among them, the Internet in particular has served as a competitive marketing and communication tool for hoteliers in facilitating information sharing and online transactions (Tse, 2013), thus leading businesses into a new era. Authors have to re-examine the transactional tools employed in the hotel-OTA relationship, with a particular regard to the issue of trust, which is widely recognized by managerial literature as a key factor for fostering customer-vendor relations and sustaining market share (Urban et al., 2009) in socially distant relationships, such as online hotel booking. A topic point of research concerns the development of trust between vendors and buyers in the distribution channel relationships: from the buyer’s perspective, the vendor’s reputation and its investment in the relationship are trust boosters.

Autore Pugliese

• Trio Oronzo , Iazzi Antonio

Tutti gli autori

• A. Iazzi , O. Trio , S. Gravili

Titolo volume/Rivista

Non Disponibile

Anno di pubblicazione

2015

ISSN

Non Disponibile

ISBN

Non Disponibile

Numero di citazioni Wos

Nessuna citazione

Ultimo Aggiornamento Citazioni

Non Disponibile

Numero di citazioni Scopus

Non Disponibile

Ultimo Aggiornamento Citazioni

Non Disponibile

Settori ERC

Non Disponibile

Codici ASJC

Non Disponibile