Abstract

From the perspective of destination management policy and strategy, the present research aims to: 1) identify the role of intangibles – in the perception of destination management – in supporting the achievement of a DMO’s institutional goals; 2) verify the adoption of programs that effectively recognize intangibles as a source of equitable development; 3) identify the main elements that may positively affect network development in terms of collaborative project management, strategic planning, organizational focus and fostering cooperation among destination actors. After identifying and categorizing the intangibles that differentiate a tourism destination and make it more competitive, the paper presents a quali-quantitive analysis based on in-depth interviews with DMO managers and stakeholders, and an examination of projects that DMOs have developed, financed or participated in over the past five years.

Autore Pugliese

• Rosato Pierfelice , Iazzi Antonio

Tutti gli autori

• A. Iazzi , P. Rosato , S. Gravili

Titolo volume/Rivista

Non Disponibile

Anno di pubblicazione

2014

ISSN

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ISBN

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Numero di citazioni Wos

Nessuna citazione

Ultimo Aggiornamento Citazioni

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Numero di citazioni Scopus

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Ultimo Aggiornamento Citazioni

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Settori ERC

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Codici ASJC

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