Abstract

Among the factors determining the attractiveness and competitiveness of a tourism destinations, the variety of available resources, both tangible and intangible, emerged as a driving factor. As a prerequisite, the correct perception of the contribution given by the different equipment of the destination is need, even though this results hard for what concerns intangibles. For this reason, the present research aims: 1) to identify the role of intangible assets in destination competitiveness; 2) to verify the degree of adoption of plans based on the development of intangible assets; 3) to observe the role played by the involvement of the various actors, and thus the activation of a network, in intangibles’ development. Results, deriving from semi-structured interviews with the managers of 13 European Destination Cities, highlights the perception DMO managers about the role of intangible assets for destination competiteness, while the development of proper networks within the destination still lacks.

Autore Pugliese

• Rosato Pierfelice , Iazzi Antonio

Tutti gli autori

• A. Iazzi , P.Rosato , S. Gravili

Titolo volume/Rivista

INTERNATIONAL JOURNAL OF MANAGEMENT CASES

Anno di pubblicazione

2015

ISSN

1741-6264

ISBN

Non Disponibile

Numero di citazioni Wos

Nessuna citazione

Ultimo Aggiornamento Citazioni

Non Disponibile

Numero di citazioni Scopus

Non Disponibile

Ultimo Aggiornamento Citazioni

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Settori ERC

Non Disponibile

Codici ASJC

Non Disponibile