Effettua una ricerca
Maria Irene Prete
Ruolo
Ricercatore a tempo determinato - tipo A
Organizzazione
Università del Salento
Dipartimento
Dipartimento di Scienze dell'Economia
Area Scientifica
Area 13 - Scienze economiche e statistiche
Settore Scientifico Disciplinare
SECS-P/08 - Economia e Gestione delle Imprese
Settore ERC 1° livello
Non Disponibile
Settore ERC 2° livello
Non Disponibile
Settore ERC 3° livello
Non Disponibile
This paper presents a case study on the management of users’ engagement in the development of a new technology. Based on the experience of MEDESS-4MS, an integrated operational model for oil spill Decision Support System coveringthewholeMediterraneanSea,thecasestudyisaimedatthe development of a framework for user engagement and for the management of its dual logic. Indeed, users may play a dual role in the innovation process, contributing to both the design of the innovation and its promotion. Users contribute to shaping the innovation, by aggregating and integrating knowledge, and they facilitate its diffusion, by adopting the innovation and fostering its adoption within the socio-economic system.
The aim of the present study is to examine the role of ethical dimensions and product personality in the purchasing intention of organic food products. The Prospect method (Caprara, Barbaranelli and Guido 2000), which integrates the Five factors model of personality (FFM, cf. Digman 1990) and the Theory of planned behavior (TPB, Ajzen 1991) extended to an ethical dimension, was employed, by using a Structural Equation Modeling approach. Results showed that moral norms – i.e., personal beliefs regarding what is right or wrong (Parker, Manstead and Stradling 1995) – can be considered the main motivator of purchasing intention, and they are, in turn, affected by subjective norms and product personality traits of Naturalness and Authenticity. Marketing implications for firms operating in the organic food industry are discussed, in their intent to shift from a “niche” market to a broader diffusion of these products.
Condividi questo sito sui social