Abstract

Trust is a concept that has been widely studied in e-commerce since it represents a key issue in building successful customer-supplier relationships. In this sense, social software represents a powerful channel for establishing a direct communication with customers. As a consequence, companies are now investing in social media for building their social digital brand and strengthening relationships with their customers. In this paper we investigate the role of social media in the process of trust building, with particular attention to the case of small companies. Our findings show that social media contribute to build affective trust more than traditional websites, by fostering the affective commitment of customers.

Autore Pugliese

• Calefato Fabio , Lanubile Filippo , Novielli Nicole

Tutti gli autori

• CALEFATO F.;LANUBILE F.;NOVIELLI N.

Titolo volume/Rivista

Non Disponibile

Anno di pubblicazione

2014

ISSN

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ISBN

Non Disponibile

Numero di citazioni Wos

Nessuna citazione

Ultimo Aggiornamento Citazioni

Non Disponibile

Numero di citazioni Scopus

1

Ultimo Aggiornamento Citazioni

Non Disponibile

Settori ERC

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Codici ASJC

Non Disponibile