Empirical Evidence on the Value Relevance of Brand Values across Countries
Abstract
Stock prices reflect firms-related information differently depending on the environment and institutional context. However, previous empirical studies test mainly accounting data. Since intangible assets became a crucial element for business success and brands are considered critical for value creation, correlated disclosure is proven to be value relevant for investors. The majority of accounting standards do not allow to recognize on the balance sheet internally generated intangible assets and therefore more and more practitioners, both investors and analysts, use brand values provided by third independent parties, such as consulting firms. The purpose of this paper is to investigate whether and how brand-related information differs across countries testing the value relevance of brand values published in Brand Finance’s Reports. This study aims to open a new stream of literature regarding the value relevance of non-accounting information across countries.
Autore Pugliese
Tutti gli autori
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PERRONE A.;DICUONZO G.;DELL'ATTI V.
Titolo volume/Rivista
Non Disponibile
Anno di pubblicazione
2018
ISSN
1913-9004
ISBN
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Numero di citazioni Wos
Nessuna citazione
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Settori ERC
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