Abstract

Business strategy, understood as the set of choices implemented in order to achieve long-term goals [1], or as identified through SWOT Analysis [2], to which reference is so frequently made during periods of economic boom, was surpassed during the 1970s and 80s by strategic planning [3] and strategic management. The current situation of the IKEA store in Bari (Apulia, Italy) may be understood within this framework. The objective of the present study is, therefore, to identify possible reasons for the likelihood of different consumption patterns and choices by particular groups of individuals in a Primary Market Area.

Autore Pugliese

• Perchinunno Paola

Tutti gli autori

• PERCHINUNNO P.

Titolo volume/Rivista

Non Disponibile

Anno di pubblicazione

2012

ISSN

0302-9743

ISBN

978-3-642-31074-4

Numero di citazioni Wos

Nessuna citazione

Ultimo Aggiornamento Citazioni

Non Disponibile

Numero di citazioni Scopus

Non Disponibile

Ultimo Aggiornamento Citazioni

Non Disponibile

Settori ERC

Non Disponibile

Codici ASJC

Non Disponibile