Abstract

In order to understand the different effect of marketing tools on children’s perception of healthy food the authors have analyzed and compared the different approach of 9-10 years old children and preschoolers through two qualitative studies. The methodology applied is modelled on children’s cognitive capabilities, essentially based on interviews and drawings. Mauthner (2006), for example, suggests to organize individual interview for elder children and little groups of discussion for early elementary school ones: this choice derives from the fact that research with children has its own characteristics and it is important to respect kids’ abilities

Autore Pugliese

• Baldassarre Fabrizio

Tutti gli autori

• BALDASSARRE F.;CAMPO R.

Titolo volume/Rivista

Non Disponibile

Anno di pubblicazione

2015

ISSN

Non Disponibile

ISBN

9789963711307

Numero di citazioni Wos

Nessuna citazione

Ultimo Aggiornamento Citazioni

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Numero di citazioni Scopus

Non Disponibile

Ultimo Aggiornamento Citazioni

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Settori ERC

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Codici ASJC

Non Disponibile