A Fuzzy Approach to Discriminant Analysis based on the Results of an Iterative Fuzzy k-Means Method

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Abstract

The common classification techniques are designed for a rigid (even if probabilistic) allocation of each unit into one of several groups. Nevertheless the dissimilarity among combined units often leads to consider the opportunity of assigning each of them to more than a single group with different degrees of membership. In previous works we proposed a fuzzy approach to discriminant analysis, structured by linearly regressing the degrees of membership of each unit to every groups on the same variables used in a preliminary clustering. In this work we show that non-linear regression models can be used more profitably than linear ones. The applicative case concerns the entrepreneurial propensity of provinces in Central and Southern Italy, even if our methodological proposal was initially conceived to assign new customers to defined groups for Customer Relationship Management (CRM) purposes.

Autore Pugliese

Tutti gli autori

  • CAMPOBASSO F.

Titolo volume/Rivista

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Anno di pubblicazione

2013

ISSN

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ISBN

978-989-8565-77-8

Numero di citazioni Wos

Nessuna citazione

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Numero di citazioni Scopus

1

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Settori ERC

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Codici ASJC

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