Abstract

Purpose This research explores the potentialities of cross border projects to develop and promote wine culture, and consequently tourism and hospitality; paying particular attention to the process and actions supporting the development and refinement of cultural attributes, traditional values and regional identity. Design/methodology/approach Methodologically, it is a deductive reasoning exploratory research, based on the findings of an extensive undergoing project across ten countries, spanning from Italy to Eastern Europe, and theoretically founded on an extensive literature review. Findings The findings identify the spectrum and nature of opportunities and constraints of cross border collaborations in developing the wine industry and reaping of its wider economic and cultural benefits. Further to the scholarly value of the findings, the paper identifies and presents the descriptive managerial/industrial implications, along with prescriptively explicit directions towards practical implementation. Research limitations The research is exploratory and therefore, by nature, in need of further empirical validation. Practical implications The research constructs a viable framework for an integrative approach involving the improved definition of regional cultural image and identity, proper strategic industry-region and cross-border collaborations, and socio-economic development. Originality/value The research’s value lies in its multi-perspective outlook which keeps the wine business at its focus, but investigates its development outside the strict confines of its own industry to present potentialities through strategic collaborations with the tourist industry and other regions/countries in integrative synergistic approach and with strong cultural elements.

Autore Pugliese

• Contò Francesco

Tutti gli autori

• Contò F. , Vrontis D. , Fiore M. , Thrassou A.

Titolo volume/Rivista

BRITISH FOOD JOURNAL

Anno di pubblicazione

2014

ISSN

0007-070X

ISBN

Non Disponibile

Numero di citazioni Wos

Nessuna citazione

Ultimo Aggiornamento Citazioni

Non Disponibile

Numero di citazioni Scopus

15

Ultimo Aggiornamento Citazioni

Non Disponibile

Settori ERC

Non Disponibile

Codici ASJC

Non Disponibile