Policy developments of consumer's acceptance of traditional products innovation: the case of environmental sustainability and shelf life extension of a PGI Italian cheese

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Abstract

In the context of traditional and typical foods, innovation is both a controversial concept and an essential factor for competition. Literature lacks of studies related to consumer's innovation acceptance of traditional foods. The present paper aims at examining, with a focus on an Italian cheese, how consumers perceive two different types of innovations: shelf life extension and environmental certification. Through a consumer behaviour approach, we assess that consumer's willingness to pay for these attributes is high and the existence of positive trade-offs suggest the creation of synergies across food policies oriented to innovation, product quality and environmental sustainability

Autore Pugliese

Tutti gli autori

  • Pilone V. , De Lucia C. , Del Nobile M. A. , Conto F

Titolo volume/Rivista

TRENDS IN FOOD SCIENCE & TECHNOLOGY

Anno di pubblicazione

2015

ISSN

0924-2244

ISBN

Non Disponibile

Numero di citazioni Wos

Nessuna citazione

Ultimo Aggiornamento Citazioni

Non Disponibile

Numero di citazioni Scopus

6

Ultimo Aggiornamento Citazioni

Non Disponibile

Settori ERC

Non Disponibile

Codici ASJC

Non Disponibile