Abstract

The aim of the paper is to focus on the issue of direct sale in the wine sector facing global challenges. This paper means to investigate the mains determinants by carrying out an qualitative analysis in a southern Italy region. A web based survey has been submitted to a sample of 275 wineries and 204 responses have been collected. The paper is structured as follows: after a literature review on the direct sale in the wine sector, methodology is presented and the case study is introduced. The exploratory survey is carried out on a group of firms called ‘azienda agricola’ according to the Italian law that is a general relatively small firm whose main trait is agricultural production. Finally conclusions are drawn

Autore Pugliese

• Contò Francesco

Tutti gli autori

• Conto' F. , Silvestri R. , Fiore M. , La Sala P.

Titolo volume/Rivista

PRACTICE AND RESEARCH IN PRIVATE AND PUBLIC SECTOR

Anno di pubblicazione

2014

ISSN

Non Disponibile

ISBN

Non Disponibile

Numero di citazioni Wos

Nessuna citazione

Ultimo Aggiornamento Citazioni

Non Disponibile

Numero di citazioni Scopus

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Ultimo Aggiornamento Citazioni

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Settori ERC

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Codici ASJC

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