Abstract

Assuming that actual or potential wine tourists may perceive the wine tourism destinations’ image using as cognitive keys what has been communicated by both wine tourism destinations and travelling bloggers, the research aims at carrying out an analysis which: 1) suggests the identification of the main recurring themes and their importance in communicating the destination image; 2) highlights the [eventual] gap existing between what is communicated by the wine tourism destinations and what is transmitted by third party actors (in this case, by bloggers in their own blogs). The approach is innovative because: 1) the creation of a communicative and relational sphere of the image derives from techniques and instruments that stimulate conversations, taking advantage of the bi-directional communication potentialities offered by the web; 2) it suggests an operational framework through which it is possible to identify the dimensions to decode the extracted information.

Autore Pugliese

• Scorrano Paola , Fait Monica Maria Elena

Tutti gli autori

• M. Fait , P. Scorrano , F. Cavallo , L. Iaia

Titolo volume/Rivista

JOURNAL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP DEVELOPMENT

Anno di pubblicazione

2016

ISSN

1549-9324

ISBN

Non Disponibile

Numero di citazioni Wos

Nessuna citazione

Ultimo Aggiornamento Citazioni

Non Disponibile

Numero di citazioni Scopus

Non Disponibile

Ultimo Aggiornamento Citazioni

Non Disponibile

Settori ERC

Non Disponibile

Codici ASJC

Non Disponibile