Abstract

The explosion of social media communication over the past 15 years has brought about numerous changes in every type of activity. The use of the new system of communication has altered the nature of competition, accelerating the flow of information, of new products and of services in all the world. This has encouraged managers of a lot of firms to re-examine the way of communication to recruit workers. In this context also the University’s main goal is changed. It becomes necessary to encourage graduates to enter the job market, guaranteeing their placement also with the support of innovative communication tools. This paper examines the development of social media communication as a source of competitive advantage for placement in University of Arab world.

Autore Pugliese

• Gravili Ginevra

Tutti gli autori

• Gravili G.

Titolo volume/Rivista

INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT

Anno di pubblicazione

2016

ISSN

2321-8916

ISBN

Non Disponibile

Numero di citazioni Wos

Nessuna citazione

Ultimo Aggiornamento Citazioni

Non Disponibile

Numero di citazioni Scopus

Non Disponibile

Ultimo Aggiornamento Citazioni

Non Disponibile

Settori ERC

Non Disponibile

Codici ASJC

Non Disponibile