Abstract

The aim of this study is to illustrate the discursive and promotional strategies that luxury tour operators use on Facebook. For this purpose, Facebook posts published on the official pages of luxury tour operators were compared with posts published by general or budget tour operators on their own pages. The posts were analysed both quantitatively and qualitatively in terms of their content, images used, and linguistic features. The results suggest that luxury tour operators use their official Facebook pages like a catalogue of destinations, whereas general and budget tour operators use their pages to engage clients in forms of (social) interaction and to create a community.

Autore Pugliese

• Bianchi Francesca

Tutti gli autori

• F. Bianchi

Titolo volume/Rivista

LINGUE E LINGUAGGI

Anno di pubblicazione

2017

ISSN

2239-0359

ISBN

Non Disponibile

Numero di citazioni Wos

Nessuna citazione

Ultimo Aggiornamento Citazioni

Non Disponibile

Numero di citazioni Scopus

Non Disponibile

Ultimo Aggiornamento Citazioni

Non Disponibile

Settori ERC

Non Disponibile

Codici ASJC

Non Disponibile