Abstract

The study aims to investigate which are the meaning and impact of a modularity platform approach for the competitive management of a tourist destination. Focusing on tourism as a knowledge-intensive business sector and bundle of products and services, this study adopts a constructive and qualitative literature review to demonstrate as a modularity platform approach can be adopted as basis for the effective management of a destination. The study offers implications for companies and decision makers. The application of modularity to increase the competitiveness of a destination highlights the importance of a deep knowledge of the area as well as of the technological and strategic mechanisms that have an impact on the execution and co-creation of a successful tourist experience.

Autore Pugliese

• Del Vecchio Pasquale , Secundo Giustina , Passiante Giuseppina

Tutti gli autori

• DEL VECCHIO P. , Secundo G. , Passiante G.

Titolo volume/Rivista

Non Disponibile

Anno di pubblicazione

2015

ISSN

Non Disponibile

ISBN

Non Disponibile

Numero di citazioni Wos

Nessuna citazione

Ultimo Aggiornamento Citazioni

Non Disponibile

Numero di citazioni Scopus

1

Ultimo Aggiornamento Citazioni

28/04/2018

Settori ERC

Non Disponibile

Codici ASJC

Non Disponibile