Abstract

This regional spotlight demonstrates how tourism can be used to promote smart regional growth. Specifically, the study focuses on Apulia, a region of Italy that is attempting to achieve intelligent, sustainable, and inclusive growth through the use of a smart specialization strategy. Smart specialization is a strategy for supporting the socio-economic development of the European Union, based on identifying regional vocational areas and industries, and promoting place-based entrepreneurial development there. The relevance of tourism for smart specialization is confirmed by the dynamics that are currently reconfiguring the sector into a regionally-integrated and knowledge-intensive industry. This regional spotlight therefore aims to highlight the implications and strategic actions for the marketing and management of Apulia as a smart destination by demonstrating how its vocational identity as a regional tourism destination can be suitable as a means of promoting structural development and broader socio-economic wellbeing.

Autore Pugliese

• Passiante Giuseppina , Del Vecchio Pasquale

Tutti gli autori

• DEL VECCHIO P. , Passiante G.

Titolo volume/Rivista

JOURNAL OF DESTINATION MARKETING & MANAGEMENT

Anno di pubblicazione

2017

ISSN

2212-571X

ISBN

Non Disponibile

Numero di citazioni Wos

2

Ultimo Aggiornamento Citazioni

27/04/2018

Numero di citazioni Scopus

2

Ultimo Aggiornamento Citazioni

28/04/2018

Settori ERC

Non Disponibile

Codici ASJC

Non Disponibile