Abstract

The new competitive scenario based on knowledge resources has led firms to become more open to innovative sources and mainly to focus on collaboration with customers to co-create value (Prahalad & Ramaswamy, 2004; Sawhney, Verona & Prandelli, 2005). Internet, and more in particular the web 2.0 technologies, enable patterns of collaborative innovation, involving customers into the NPD process. By contrast, empirical studies show that there are many large and small companies which do not grasp the opportunities provided by the customers’ contribution. This is due to a number of inhibiting factors that represent barriers for the collaborative innovation. This chapter aims firstly to delineate and validate some of these constraints by using the insights coming out from a case study and secondly to suggest a possible solution in order to overpass some of the barriers identified and to exploit the customers’ knowledge acquired on the web.

Autore Pugliese

• Ndou Valentina , Del Vecchio Pasquale

Tutti gli autori

• P. Del Vecchio , V. Ndou , L. Schina

Titolo volume/Rivista

Non Disponibile

Anno di pubblicazione

2012

ISSN

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ISBN

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Numero di citazioni Wos

Nessuna citazione

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Numero di citazioni Scopus

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Settori ERC

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Codici ASJC

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