Abstract

This study analyzes the impact of ethical motivations, food safety and health-related concerns on purchasing intentions of habitual and less frequent consumers of organic food. A sample of 291 subjects was surveyed through a paper-and-pencil questionnaire and classified either as “regular” or “occasional” purchasers of organic food according to their buying frequency. Results show different determinants of intention for the two groups of subjects: ethical motivations affect the purchase intentions of regular consumers, whereas food safety concerns influence the purchase intentions of occasional consumers. Implications are discussed.

Autore Pugliese

• Guido Gianluigi , Peluso Alessandro Maria

Tutti gli autori

• G. Pino , A.M. Peluso , G. Guido

Titolo volume/Rivista

THE JOURNAL OF CONSUMER AFFAIRS

Anno di pubblicazione

2012

ISSN

0022-0078

ISBN

Non Disponibile

Numero di citazioni Wos

54

Ultimo Aggiornamento Citazioni

27/04/2018

Numero di citazioni Scopus

60

Ultimo Aggiornamento Citazioni

26/04/2018

Settori ERC

Non Disponibile

Codici ASJC

Non Disponibile