Abstract

The present research is aimed at establishing how farmers can be encouraged to adopt irrigation water saving measures. By developing and implementing an extended version of the well-known Theory of Planned Behavior, we considered farmers’ propensity to adopt innovations and their water footprints. In a sample of 150 Italian farmers, we found that favorable attitudes towards water saving measures, and the orientations of environmental associations and public bodies favorably influence farmers’ intentions to adopt water saving measures. Farmers’ innovativeness and water footprints also exert a significant influence on their adoption intentions. The paper also discusses the contribution of these results to the previous literature and highlights practical implications for policy makers interested in promoting the adoption of irrigation water saving measures.

Autore Pugliese

• Peluso Alessandro Maria , Guido Gianluigi

Tutti gli autori

• Pino G. , Toma P. , Rizzo C. , Miglietta P.P. , Peluso A. M. , Guido G.

Titolo volume/Rivista

SUSTAINABILITY

Anno di pubblicazione

2017

ISSN

2071-1050

ISBN

Non Disponibile

Numero di citazioni Wos

Nessuna citazione

Ultimo Aggiornamento Citazioni

Non Disponibile

Numero di citazioni Scopus

Non Disponibile

Ultimo Aggiornamento Citazioni

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Settori ERC

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Codici ASJC

Non Disponibile